Re-cap on the things we learnt last week

Re-cap on the things we learnt last week

Check your answers and upload to your blog page when complete.

Q1. What two Greek words make up the term ‘photograph’?

1.photo, for "light,"

2.graph, for "drawing."

Q2. List FOUR genres of photography and explain the genre –

For example: Portraiture - Portrait photography or portraiture is photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the person's face, although the entire body and the background or context may be included. 

1.Food - Taking a photo of food

2.Fashion - Taking a photo of cloths

3.Wildlife - Taking a photo of animals, flowers, trees or Fields 

4.Landscape - Taking a photo of a mountain.

Q3. List two essential items you need to complete your photography course

1.SD card

2.Memory card

Q4. What do we do to make the camera achieve focus?

Ans. push the the shutter button half way in to you feel a click then push it all the way you could also use white balance 

Q5. The ‘mode dial’ on our camera has the following four acronyms, what do they stand for and what do they control?

‘A’ = Aperture 

‘P’ = Program 

‘S’ = Speed 

‘M’ = Menu 

Camera diagram detailing important functions

Camera diagram detailing important functions

1= Shutter button

2= Flash

3= mode dial

4= Zoom dial

5= Lens 

Memory check

Memory check 

Q1. What is ISO and what does it effect?

ISO is one of three factors which determine the exposure of a photo, along with aperture and shutter speed.high ISO for low

light. 

Q2. When would we use the ‘P’ control setting on the camera mode dial.

Program lets us control the ISO and white balance. 

Q3. Name two important consideration when attaching the tripod baseplate to the bottom of camera?

line the arrows up with the lens, make sure its on tightly  

Q4. Name three important considerations when using a red-head lighting kit

Don't touch the barn doors, don't touch the bulb because the oils in your skin will blow the bulb, let it cool down. 

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the center of focus?

press the shutter button gently until you feel a click then push the shutter button all the way down. 

Q6. Name two techniques we can use to adjust the brightness and contrast of a photograph?

Shutter speed, ISO, Aperture 

Photography evaluation

Photography evaluation 

Our assignment was to make an advert out of the objects we took pictures of. I found a image of a light bulb with a scene going on inside. in this image there are underwater and pandas, lighthouse and a boat but this image is not advertising anything. Out of all the 

images I found this was the one I thought I could re-create from the objects I have at home. My plan was to advertise a war/action game like the call of duty, so I took pictures of toy soldiers and toy helicopters, tanks and fences and then edited them using Photoshop. Because they were too dark I had to get rid of the shadows using the levels and the curves tools. I took the photos in the classroom. The equipment I used was the tripod, red headlight, camera, light stand and the seamless background. I used the bulb from home and the toy soldiers that were already in college.

     

- This is my finale image 

The editing process i used was. I got a picture of a helicopter and changed it to black and white then I pasted in my light bulb and removed the inside and background, once the inside of the bulb was gone I got a background image of a desert then cropped around it so I could make the desert the same shape of the bulb so it looked like the desert was inside of the bulb then I got the soldier, barbed wire, and helicopter and merged it all together and turned it all black and white.
If I had to do this again I would try to make it look more realistic by maybe taking the photo of the bulb when its in sand so it looked like it was there and smoother the bulb so it looks more realistic and not like a sticker. 
^^^^313 words^^^^

Sound in advertising major and minor key NEEDED

Sound in advertising

Non diegetic is when you can hear the sound but can not see were the noise is coming from. for example background gunfire in a war/action film to keep the feel there in a war. 

Diegetic is when you can hear the sound and see where the sound is coming from for example seeing a POV of a solider shooting his gun.

Major key 

Minor key 

Tempo is how fast the song is 

     

Photoshop edits. before and after

 Photoshop edits. before and after 

Before: 

For the helicopter i used the polygonal lasso tool to cut round the shadow and get rid of the background, after that i used Curves (Image > Adjustments > Curves) or               (Ctrl + M) to make it brighter then i used levels (Image > Adjustments > Levels) or (Ctrl + L) to get rid of the background and make it a little bit brighter and less blurry. 

After:

Before:

For the solider i used the polygonal lasso tool to cut round the shadow and get rid of the background and to remove the Blu tack , after that i used Curves (Image > Adjustments > Curves) or (Ctrl + M) to make it brighter then i used levels (Image > Adjustments > Levels) or (Ctrl + L) to get rid of the background and make it a little bit brighter and less blurry. 

After:

Before:

For the barbed wire i used the Magic wand tool to get rid of the background and some of the shadows then i grabbed the Eraser tool and went round the edge to make it smoother because the image at first was a little bit blurry and to remove the rest of the shadow the Magic wand tool couldn't get after that i used Curves (Image > Adjustments > Curves) or (Ctrl + M) to make it brighter then i used levels (Image > Adjustments > Levels) or (Ctrl + L) to get rid of the background and make it a little bit brighter and less blurry. 

After:

Try and recreate

Try and recreate

i want try and recreate the bottom image with the top image. 

Ghostly image

Ghostly image 

the tools i used to make my image where the background eraser tool which i used to get rid of the background .

the effects i used where Image > Adjustments > Desaturate this made the image black and white i also used Filter > Blur > Gaussian blur which made the image look like a ghost by bluring it.

these techniques create the effect of making the image freaky imagery 
this has made me feel a lot more confident with Photoshop .

  

Adobe premiere

Adobe premiere

i went on adobe premiere after i filmed some stuff to try some new angles :

1) Panning shots .

2) Tilt shot .

3) Jib shot .

4) Steady shot .

Adverts

ADVERTS 

Official Jeep Renegade Commercial ft. X Ambassadors "Renegades"

https://www.youtube.com/watch?v=YM-th85hRUU

The song they used is called X Ambassadors Renegades

the tempo of the song is slow but still upbeat, so there were major keys. i would say the target audience is aged 30+ and the slow tempo song helps them to sell.

“Stolen Moments" by Gucci Cosmetics

https://www.youtube.com/watch?v=y-HCU1wogpY

The song they used has a slow tempo but the lyrics are not sad and it goes with the music video so major keys. i would say using a young women to try on the makeup and getting lots of attention will inspire the target audience to buy the product .

CSL Sofas TV Advert - Sofa Matchmakers

https://www.youtube.com/watch?v=t5WxRm6Oi-w

the song they used is about finding a match with a match maker which goes well with the goal of finding a that perfect sofa the song has a slow temp but is made up of major keys .

using the camera

Using the camera

i drew different angles of the camera. i drawn the front elevation, rear elevation, top elevation and the bottom elevation and there functions. For example:                                                                       The lens hood - the lens hood is used for protecting the lens from wind and stuff that would damage the lens 

Mode dial - The mode dial is used for choosing what type of picture you want and how you want the picture to turn out eg: 

P - program

A - aperture

S - speed

M - manual 

the mode dial also lets you choose the best genre for the type of picture you want to take , if you wanted a picture of someones face then use the portrait, or a moving shot you would choose action.

Freak or unique photography assignment - week 4

Level 2 Diploma and Extended Diploma in Creative Media Production

Freak or Unique photography assignment – Week 4

Memory check

Q1. Would we use a large or a small aperture to achieve a shallow depth of field?

Ans: Large

Q2. When would we use the ‘S’ control setting one the camera mode dial.

Ans: When we want to change the speed of shutter

Q3. What do we do to make the camera achieve focus?

Ans: Hold down the shutter button half way

Q4. Name three items needed when producing a seamless background lighting set-up

Ans: Redhead lights, paper, drawing pin

Q5. When focusing the camera, what do we place on the object/subject to ensure it is the centre of focus?

Ans: light stand

Q6. What must we do when we finish using the light to ensure it doesn't get broken?

Ans: let it cool down, don’t touch it

Todays lesson objectives

•       Edit your final four shots using Adobe Photoshop (levels and curves)

•       Annotate your edited shots

•       Produce your ‘freak or unique’ image/montage

•       Upload all assignment photography evidence to your blog

Photoshop

Photoshop

In Photoshop i am confident i can use most of Photoshop like cropping pictures to merge it with another picture, for example getting a picture of someone with no hair and merging a picture of hair onto them to make them look like they have hair but i would like to make it look more realistic. I would like to get to know the tools better so i can make more realistic pictures.

Magazine advert ADD PAPER VERSION

Magazine Advert

Our task was to make a magazine page advert for our groups product ( Shampoo ) on Photoshop. I got an idea for my design on Google  when i searched '' Shampoo magazine ads '' and i found this - 

I then recreated the pantene magazine advert on to Photoshop and my finale design looks like this -

To make this I copied and pasted in the pantene magazine advert and used the polygonal lasso tool to go round the woman's head to get her hair I then removed the hair of my clown on a new page then dragged and dropped the clown under the hair to make it look like the clown has the woman's hair then i added a background of a abandoned amusement park. I then added our teams slogan ''Shampoo that's good for you''  then a best buy on the bottom left to show our shampoo is the best and a preview of the shampoo on the bottom right and then a 1.99 price tag. I also used Curves an Levels on the clown to make the clown brighter and the hair shine more.      

Taking photos of stuff from home

Taking photos

we were asked to find some weird and freaky images and bring in items from home to try and re-create them and take photos of them, i brought in : a glass, spoon and fork, my PlayStation controller , a small rock and a light bulb. these are the images of my items:

we then went on Photoshop and edited these pictures with curves ( Image > Adjustments > Curves. )  and levels ( Image > Adjustments > Levels. ) so far i have edited the glass and the PlayStation controller.i also used the crop tool and marquee tool to get rid of some of the background. i could improve these further by getting rid of the background on both of the pictures and i would like to make the glass less yellow   

library

Library 

i went to the library with my group to go print of my label and we was given a tour .We found out that : 

-Our cards have two pound on them and for a coloured print (CMFD) it costs five pence and for a black and white print (MFD)   it costs two pence 

- Also we now know you can take out books and DVDs for 2 weeks and renew if no one else wants it. and if you forget someone in the library will email you to remind you to give it back.

fonts i might use for my lable

Fonts from http://www.dafont.com/new.php?

these are fonts we tested for our product '' Good for you shampoo '' to make our own label to go on the product . I couldn't download the fonts on to my font library so i pressed print screened and pasted it on word and cropped it so its just the font and not the rest of the web page. 

This is my label, i used the second font on my list and added other images from google to make it my own. 

Story board

Story board

Today we made a mind map of what we needed to include for our advert. it included stuff like how long we need the add ( 15 - 30 secs ) and how to make it the best it could be.

we also looked at other adverts for inspiration 

-gorilla chocolate advert

-lynx fallen angels advert 

-tango orange man 

-girls shampoo isn't made for men!

Finished story board:

Freaky adverts

Freaky adverts

ICE CREAM ADVERT :

https://www.youtube.com/watch?v=rx4jEIZyTZU











This is an Japanese commercial for ice cream. The company selling the ice cream is called little baby's. I think this is a freaky advert because the guy in the advert is made of ice cream and is eating him self.  

MC DONALD'S  ADVERT :

https://www.youtube.com/watch?v=Ob0GbuUr8wc 









This is an advert for McDonald's the advert was supposed to get kids excited for McDonald's but instead it scared kids from going to McDonald's because of the company's mascot Ronald McDonald appearing as creepy to the children.    

FRAGILE CHILDHOOD COMMERCIAL  :

https://www.youtube.com/watch?v=XwdUXS94yNk

This is an advert to try to get adults to stop drinking near there kids because there kids will see them as these monsters. I think this is creepy because because if you are drunk you don't change into something else.   

Our add 

We decided to either have a clown that sells shampoo or a clown that sells food but the clown that sells food was too similar to the McDonald's adverts because there mascot was a clown. So we decided to use the clown sell shampoo. Our slogan is ''shampoo that's good for you''  we came up with our slogan on :

  http://www.rhymezone.com/r/rhyme.cgi?Word=shampoo&org1=syl&org2=l&typeofrhyme=perfect&org3=n

this website shows what rhymes with the word you choose. 

we got our idea from an advert for shampoo called: Girls shampoo isn't made for real men !  

ROLES IN THE ADD :

Lia : is going to be the clown
Props for Lia : Clown mask, wig 

Damen : is going to be the college student 
Props for Damen : headphones, phone, shampoo

Tom : I will be filming 
Props for Tom : Camera 

camera angles

Rule of thirds

View point

Leading lines 

-Rule of thirds states than an photograph is most pleasing when its subjects or regions are composed along imaginary lines which divide the image into thirds — both vertically and horizontally.

-Before photographing your subject, take time to think about where you will shoot it from. Our viewpoint has a massive impact on the composition of our photo, and as a result it can greatly affect the message that the shot conveys. Rather than just shooting from eye level, consider photographing from high above, down at ground level, from the side, from the back, from a long way away, from very close up, and so on

-When we look at a photo our eye is naturally drawn along lines. By thinking about how you place lines in your composition, you can affect the way we view the image, pulling us into the picture, towards the subject, or on a journey "through" the scene. There are many different types of line - straight, diagonal, curvy, zigzag, radial etc - and each can be used to enhance our photo's composition.

Background 

 -How many times have you taken what you thought would be a great shot, only to find that the final image lacks impact because the subject blends into a busy background?

The human eye is excellent at distinguishing between different elements in a scene, whereas a camera has a tendency to flatten the foreground and background, and this can often ruin an otherwise great photo.

Thankfully this problem is usually easy to overcome at the time of shooting - look around for a plain and unobtrusive background and compose your shot so that it doesn't distract or detract from the subject.

Depth

Depth- Because photography is a two-dimensional medium, we have to choose our composition carefully to conveys the sense of depth that was present in the actual scene. You can create depth in a photo by including objects in the foreground, middle ground and background.

 Another useful composition technique is overlapping, where you deliberately partially obscure one object with another.

 The human eye naturally recognises these layers and mentally separates them out, creating an image with more depth.

looking at ads

FREAK OR UNIQUE!


slogan task

we decided to all choose a slogan and vote on the best one, and we ended up with Young at Heart which represented that the old can

still be young at heart.

advertising theory

advertising is to make you buy their product they do this by, if its a charity advert they'll play sad music and use little colour to made a depressing effect.

First presentation

our task was to make an advert for trainers to sell to 30 years+ business men. We decided to make smart trainers which were more comfortable then everyday leather business shoes, which we called supreme business shoes.

Our mascot was called Bob and we showed him wearing the trainers when he was old and young which we thought made him look happy being old as when he was young. our slogan was young at heart which made the 30+ feel young at heart again . .... banner add.

http://vignette2.wikia.nocookie.net/twikimetal/images/3/3e/Twisted-metal_ps3.jpg/revision/latest?cb=20120316180130&path-prefix=es

Twisted Metal is a series of vehicular combat video games published by

Sony Computer Entertainment, and developed by various companies

Since its inception

Designer: David Jaffe

Publishers: Sony Computer Entertainment, 989 Studios

http://twistedsifter.files.wordpress.com/2013/03/eye-of-the-drain-sink.jpg?w=800&h=800  

 Photograph by Liammm on Reddit

http://farm4.staticflickr.com/3304/3449132166_fe6117a161_b.jpg

Photograph by Waleed Almotar